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brand identity and design

services

What We Do. And How It Grows Your Business.

5thhouse - full brand identity

full brand identity

Most F&B concepts struggle to stand out in crowded markets. Their visuals look generic, their messaging feels unclear, and their brand doesn't capture the emotional experience they're trying to sell. 

the business problem

how this service solves it

We build brands from the ground up with strategy, storytelling, and visual identity that connects with guests instantly. Your brand becomes a magnet. It's recognizable, memorable, and seamlessly integrated across every guest touchpoint.

  • A brand that feels premium, intentional, and uniquely yours

  • Clarity in what your business stands for and how  it communicates

  • Stronger guest connection and increased perceived value

  • A cohesive identity that elevates your marketing, menu, space, and digital presence

outcomes you can expect 

deliverables

  • Brand strategy  (positioning, voice, values, brand story)

  • Primary logo + secondary logo

  • Submarks + monograms

  • Typography suite

  • ​Brand color system

  • Texture/pattern (optional)

  • Art direction + mood board

  • Brand guidelines

full concept development

5thhouse - full concept development

the business problem

Most concepts fail not because of food, but because the brand, menu story, audience, and experience aren't aligned. Investors, landlords, and guests can't "see the vision."

We translate ideas into fully developed, market- ready concepts. From the story to  the competitive positioning to the visual direction, we create a concept that feels real, authentic, and scalable.

how this service solves it

  • A clearly defined hospitality concept investors and partners can get behind

  • A cohesive guest experience from narrative to visuals to atmosphere

  • A concept that stands apart in a saturated dining market

  • A strong foundation for menus, interior design, marketing, and launch

outcomes you can expect 

deliverables

  • Concept narrative + story

  • Market positioning + audience clarity

  • Brand pillars

  • Naming support (if needed)

  • Visual concept board

  • Menu direction (culinary + beverage inspiration)

  • Guest journey mapping

  • Full concept deck

  • Social media branding starter kit​​

5thhouse - restaurant brand refresh

brand refresh

the business problem

Your brand has equity- but the visuals feel outdated, inconsistent, or no longer aligned with he current direction of the business. It's not reflecting the quality you offer today.

how this service solves it

We modernize and elevate your existing brand while preserving what guests already love. This refresh sharpens your identity, increases recognition, and elevates your presence without starting from scratch. 

outcomes you can expect 

  • A refreshed brand that feels modern and intentional

  • Stronger recognition and consistency across platforms

  • Renewed momentum for marketing and guest engagement

  • A cleaner, sharper look that reflects the growth of your business

deliverables

  • Updated logo or refined logo system

  • Expanded or modernized color palette

  • Typography adjustments

  • Updated art direction

  • ​Refined brand guidelines

  • Updated social media suite

  • Optional updated collateral (menus, signage, packaging, etc.)

ongoing creative support

5thhouse - ongoing creative support

the business problem

Most hospitality brands struggle to maintain cohesive, high quality visuals and consistent messaging after launch. Teams get busy, content falls flat, and the brand loses momentum.

We become your creative team. From monthly design to campaign direction to content support, we ensure your brand stays polished, consistent, and aligned wit your long term goals.

how this service solves it

  • High quality creative without the cost of an in-house team

  • Consistency across marketing, social media, events, and promotions

  • Faster execution, fewer bottlenecks, and more strategic decision-making

  • A brand that continues to feel fresh, elevated, and relevant

outcomes you can expect 

deliverables (custom per retainer)

  • Monthly design support

  • Menu + collateral updates

  • Social media design assets

  • Private event guide/brochure

  • Promotional/signage creative​

  • Email newsletter design

  • Photography direction

  • Quarterly brand check-ins

5thhouse - website development

website development

the business problem

Guests judge credibility within seconds. A confusing, outdated, or DIY website instantly lowers trust, and ultimately hurts reservations, event inquiries, and orders.

how this service solves it

We design modern, high performing websites built for hospitality. Your site becomes a revenue-driving asset: visually stunning, intuitive to navigate, and optimized for SEO, conversions, and mobile users.

outcomes you can expect 

  • A site elevates your brand and increases trust

  • Clear guest pathways for reservations, pre-orders, events, and menus

  • faster inquiries and better conversions

  • SEO boosted visibility for local and destination searches

deliverables

  • Custom website design + development

  • Wireframes + UX mapping

  • Copywriting (optional)

  • SEO setup + metadata

  • Mobile optimized pages

  • ​Menu + gallery integrations

  • Booking or reservation integrations

  • Launch support + walk through

  • 30 day post launch support

launch support

5thhouse - restaurant opening support

the business problem

Even strong concepts fall flat without a coordinated launch strategy. Many restaurants open their doors with no plan for branding rollout, content, or guest awareness.

We manage the creative side of your launch- ensuring your brand enters the market with clarity, excitement, and strong first impressions. From brand rollout to digital visibility, everything aligns.

how this service solves it

  • A cohesive, polished launch that feels premium and intentional

  • Stronger community interest and early demand

  • Streamlines creative systems for ongoing success

  • Content and materials that set you up for long term growth

outcomes you can expect 

deliverables

  • Digital launch assets

  • PR support

  • Brand assets for opening

  • Operational + guest experience

  • Marketing + social support

  • Tech + systems support

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