case studies
pour deux
slow mornings
Public Market
Post-branding strategy sessions designed to help owners implement their visual identity with intention
concept
Velvet Hour is a modern cocktail bar designed around mood, rhythm, and restraint. The concept centers on creating an intimate, late-night destination where guests come for the feeling as much as the drinks.
Rather than leaning into trend heavy aesthetics, Velvet Hour focuses on timeless sophistication- dim lighting, curated sound, and intentional details that encourage guests to slow down, stay longer, and return often.
The brand is elevated but approachable, refined without feeling exclusive.
interior design direction
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Dim, layered lighting with a focus on table level glow rather than overhead brightness
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A balance of shadow and warmth to create depth and privacy
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Slightness that feel intentional, allowing the room to unfold gradually
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Rick, tactile materials such as velvet upholstery, and stone or marble accents
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A strong bar presence as the visual anchor of the room
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Flexible seating zones that support both quiet conversation and social energy
guest experience
Velvet Hour is designed as a full sensory experience.
From the moment guests arrive, they're met with a consistent mood. The music, lighting, service, and pacing all work together.
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Warm, confident service without pretense
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Music that evolves through the night without overpowering conversation
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A space that feels intimate yet social
The goal is for guests to associate Velvet Hour with specific feeling; one they want to revisit, recommend, and remember long after last call.
An intimate French inspired restaurant that captures the allure of Parisian nightlife from the 1800s - 1920s. A space where romance, decadence, and artistry meet, drawing on cabaret culture, Parisian salons, and vibrant energy of historic Paris.
concept
interior design direction
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Rich, moody palette: deep reds, golds, and black accents
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Velvet banquettes, ornate chandeliers, candlelit tables
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Posters, artwork inspired by Toulouse-Lautrec and vintage Parisian playbills
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Live piano or jazz in the background, transporting guests to a Parisian night out
menu
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French classics with indulgent flair: escargot, steak frites, duck confit, oysters
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Curated wine list with French reds, champagnes, and absinthe cocktails
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Decadent desserts: profiteroles, creme brûlée, madeleines
experience
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Feels like stepping into a private Parisian club "for two"
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Romantic, theatrical, and indulgent- perfect for evenings that blends dinner with a performance
Slow Mornings Cafe is a dual cafe and bakery concept designed to embody the simple luxury of slowing down. It's a bright, airy, and playful space that feels homey and comforting, with pastel tones setting the mood. Beyond the coffee and baked goods, the cafe also offers retail corner featuring journals, self-help books, and lifestyle products that align with the mission of prioritizing mental health. Juices and smoothies complement the menu, catering to guests seeking nourishment for both body and mind.
project overview
brand personality & tone
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Playful & Bright: Whimsical and fun, without losing sincerity
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Homey & Comforting: A safe haven that feels welcoming and warm
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Mindful & Uplifting: Reinforces positivity, mental well being, and balance
visual identity
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Color Palette: Pastel and bright bold color
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Typography: Handwritten font paired with approachable sans-serif accent for warmth
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Design Elements: Playful illustrations, subtle textures (linen, watercolor, or chalkboard), clean airy layouts
customer experience
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Space Design: Bright natural light, cozy corners, soft seating. Colorful ceramics, plyaful bakery displays, and a small retail nook for books, journals, and lifestyle goods
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Menu: Specialty coffee, artisan teas, fresh juices, smoothies, pastries, and baked goods. Seasonal specials inspired by comfort foods
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Retail Section: Journals, self-help/wellness books, candles, and small curated items for those who want to bring the "slow morning" feeling home